My pen!

stumax — Sun, 07 Oct 2007 21:03:24 +0000

I’m really not particular about a lot of things, you know? I’m not generally brand-driven or anything, but I do occasionally settle on some things I like. Apple computers, Levi’s jeans, Hershey’s chocolate syrup… these I’m partial to. #

And pens. I love my Zebra Jimnie Gel Antique ink pens. I love that instead of blue, black and green, the Jimnie Gel Antiques come in colors like cobalt, earth, and forest. I like writing with these pens because my scrawls looks different than the scrawls of 99% of the rest of the world. #

Unfortunately, the Jimnie Gel Antique line has been discontinued, and I’ve been nursing the last of my stock and ordering replacements from the one place online that has any left: Board Room Products. As I placed my order last week, I wondered what I’d do when Board Room’s stock ran out. #

So, imagine how pleased I was Friday when my pens arrived and the following message appeared on my invoice:

Because these pens have been discontinued for some time, in some of the pens the ink has evaporated. On the pens which this has happened, we charged you $1.00 for those pens. You might want to try the Sarasa pen in those colors.

How awesome is that? I probably wouldn’t have noticed that some of the ink was missing in these pens, but Board Room Products did me a solid anyway. AND they noticed that I liked these particular colors, and offered me an alternative that I didn’t even know existed. #

So, these guys get my business from now on because, as Seth Godin says, they did something remarkable: they personalized an otherwise impersonal experience. It took someone probably three extra minutes out of their day to enter the order and write that note, and it made a loyal customer out of me. Good job, Board Room… and thanks! #

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My pen!

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